Faza e asa: initial voiam s-o facem ca activare, sa ii speriem pe oameni prin baruri, facandu-i sa se simta campioni cand beau un Heineken. Pana la urma a ramas in forma de online vid.
Oricum, baietii de la masa nu stiau ce se intampla.
Archive for the 'Ads' Category
Sau, altfel spus, disputata campanie facuta de noi pentru APFR (Asociatia pentru Promovarea Femeii din Romania), care a ajuns pe shortlist-ul Direct Lions anul asta (de fapt, asta e chiar filmuletul de prezentare care a fost folosit la Cannes). Enjoy!
Un filmulet facut in 2003 (regizat de Sega) pentru un anumit pitch media. Recunoasteti personajele?
Just in time for easter, the lord and saviour has finally decided that yes, more money can be made from being an ad exec. At www.christvertising.com, YOU TOO can market your brand by using the most persuasive way imaginable: GOD. For example: “Christvertising helps you find the right combination of brand and prayer. The more people pray, the greater God’s embrace. And we all know that what God embraces grows and becomes prosperous.” Now, this has to be some great attempt at comedy, and for that I say fantastic. But, I know as well as you all that there are plenty of rubes out there, and with that simple e-mail and invite, SOMEONE is e-mailing, and trying to harness the power of prayer to sell their cheaply made goods.
I DARE you watch the tutorial!