Bogdana a participat astazi la un seminar despre reinventarea advertisingului in fata unei sali solemne de studenti interesati de subiect. Ca un facut toti cei prezenti in panel, cu o singura exceptie, au ales sa vorbeasca despre acelasi lucru: consumatorul si modul in care el incepe sa isi aproprieze lumea brandurilor. CGC (consumer generated content) pare a fi “the name of the game” si pentru cei interesati iata un articol aici despre campania Chevy. Exemple si pe siteul www.converse.com unde consumatorul creeaza advertising pentru brandul favorite si pe siteul Nike de aici pentru a vedea cel mai lung thread de CGC ever!
Should anyone want to get to know some of us better, and find out more about our agency, get this: check us out next week at AdRevolution, just about the advertising-related student event.
iata ca si colegii de la McCann Erickson Costa Rica au probleme cu juniorii 
Spot facut de McCann Erickson Lisabona prin 2001
Fresh from McCann Erickson Brasil - dogs bursting into supermarkets.
De la copywriterul care a inventat scripturile duble…
“Oare sosetele albe s-or potrivi cu sandalele astea?”. Se potriveau. Mai ales cu frigul de la 8 dimineata din “oraselul” de la Castel.
Continue reading ‘Making of Vodafone - “Inventatorul”’
As you might have heard, our “Next Generation” program has resulted in a quite savvy addition to our team - 8 new juniors. They’ve been with us for just about 3 months now, and here are some amusing excerpts from the things they’ve had to say so far:
“My first week in McCann? I’m not sure it really happened, someone pinch me!”
I learned that sometimes the clients think they want something and then suddenly change their minds; sometimes they don’t do their “homework” and sometimes they call pointless meetings and waste your time.
I heard that creativity is a bonus for a job that doesn’t require it. Let’s hope who-ever said that was right.
McCann? My world of brands. Anything but nice.
I remember the first time I came to McCann headquarters, and the shock I had seeing the building. I thought ‘Oh my God! This is one of the ugliest buildings I’ve ever seen!’
After one week of this “hardcore” experience, I tried to figure out what drives me to do it: the curiosity.
You are always on the run […] this making the adrenaline rush to your blood and… Well hopefully nobody will have a heart attack. It’s a roller-coaster ride.
These come from several essays entitled “My First Week in McCann”. Stay tuned for more.
Dupa o perioada mai lenta in ceea ce priveste blog-ul, revenim in forta cu ceva mai nou. Si ne tinem de el de data asta.
Intre timp, a fost si AdPrint-ul. Si uite o poza cu Adela si Monica in lumina reflectoarelor, cand a fost inmanat premiul pentru “Silver Team” (echipa Stanescu/Pilat/Dumitrescu).
Apropo, daca vrei sa vezi blogul vechi, baga click aici.